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Making small changes for diversity + social media updates

Oh wow. It feels like I've finally recovered from Expo brain – thanks to all of you who said hi to me
Coffee Marketing
Making small changes for diversity + social media updates
By Jenn Chen • Issue #48 • View online
Oh wow. It feels like I’ve finally recovered from Expo brain – thanks to all of you who said hi to me in person at Re:co & Expo! Some highlights from Re:co are in tweet-form below. Recently announced, I’ve joined Sprudge’s first Editorial Advisory Board.
This issue is packed with info from Re:co and a bunch of social media network changes! Enjoy.

This isn’t going to be a how-to guide on diversity efforts. It’s more of a reflection on what you can do as a business (or a person).
On the two panels I participated in at Re:co, I tried to emphasize recognizing your own power and your business’ power. Harnessing that power and making it work for good is likely a better approach to drastically changing up your business.
Visual Representation
Let me explain. You’re in charge of marketing and content for your company. You hire models or put together ads. If you want to be more cognizant of diversity, your first step would be taking a look at the models you hire. You don’t need to be a top-level executive to make this change.
Forty-three percent of the US millennial generation is racially non-white. And 75% of black millennials “say they’re more likely to consider a brand that positively reflects black culture.”
All of this is not to say that you should insert a black person into your next ad. Instead, take a look at where you can make a change. If your three cafe employees are all white men, it doesn’t make sense to have a racially diverse barista photo set. In fact, this misrepresentation would certainly backfire. Also, if that is the case for your cafe, you have a hiring issue.
Race is also not the only diversity indicator. And adding a single person for their color is certainly the wrong approach, too. Reflect on this.
I also talk about voice & personality and community. Click below to continue reading.
How to Run a Social Media Takeover From Start to Finish
Re:co Highlights
Jenn Chen
37.4 million non-coffee, minority drinkers in the US. Many don’t really start drinking until they start working in it. The solution to reach these people and sustain the industry is to hire them. - @PhyllisDJohnson #RecoSeattle
9:47 AM - 18 Apr 2018
Tracy Ging
I loved the way @thejennchen framed this too, in essence: if you have the power, you have a responsibility #Reco2018 https://t.co/FQz2BXgG2Z
2:59 PM - 18 Apr 2018
Jenn Chen
“Business is a powerful tool. If we’re not doing what we can to make our people better, to fulfill their potential, then we have no business.” Pamela Chng @bettrbarista #Reco2018
1:11 PM - 19 Apr 2018
Mandy Spirito
“if you’ve created a work environment where people simply say yes to you, you’re probably not creating the right environment.” -@Tymika_Nichelle #recosymposium2018
3:35 PM - 18 Apr 2018
Only 34% of UK Consumers Know What the GDPR Is [New Data]
Facebook is hosting their annual F8 conference right now (started yesterday), so new features are aplenty. There have been privacy data changes, some due to GDPR, others due to their privacy fiasco. If you use a 3rd party app to manage your social media, it’s possible you might not see certain data anymore
Instagram: Some of these features are still rolling out. You can repost other posts or other stories to your own Stories. They also opened their API up to other apps, which means you can now share that song from Spotify to your Stories (watch out, I’ve got a brewing playlist!). There is also a group video chat that will be available soon- different from a Live. 
20 Questions to Ask When Creating Buyer Personas [Free Template]
See These Merchants' Shopify Landing Page & Facebook Ad Combos
Digital Strategy Means Saying "No"
Black Coffee: The Live Podcast Is Now Available
New Logan Square Coffeeshop Hopes To Remove Mental Health Stigmas
The Complete Guide to Remembering What You Read
Eventually, my basil will grow bigger and be tasty.
Eventually, my basil will grow bigger and be tasty.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen. 
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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