View profile

I’m in marketing & believe you should prioritize employees

Hello summer! It's been a little warmer than usual in SF (it's usually very foggy and cool in June &a
Coffee Marketing
I’m in marketing & believe you should prioritize employees
By Jenn Chen • Issue #78 • View online
Hello summer! It’s been a little warmer than usual in SF (it’s usually very foggy and cool in June & July) so I’m welcoming all the sun I can get. This weekend, I’m taking an impromptu road trip down & back to LA. I’ve never made the drive before, so I’m looking forward to it!
Finally, I’m reading up on: the Slate Coffee employee walkout that happened this weekend (@coffeeatlarge) and Boss Barista’s weekly newsletter.
Thanks for reading!
– Jenn

Featuring my own work & press
Featuring my own work & press
I’m in marketing & believe you should prioritize employees
It’s a cycle, really. Happy employees mean happy customers mean more profits. While I am not advocating for a total lack of a marketing budget, I am saying that your employees make your business what it is.
It is not–as some may think–the CEO, the coffee, or the Instagrammable space that keeps a business going. You can have all that and fail if you have a high turnover rate and unhappy employees. Employee hiring and training is expensive. 
How does a company justify having the money to pay for social media influencers but not having it to pay their employees well? I get the concept that marketing will bring in more sales but do these sales get funneled back to employee retention programs? If your marketing isn’t also helping your employees, then I say good luck.
Studies have been done on unhappy employees and their impact on the workplace. Engaged employees are twice as productive and 58% more likely to go out of their way to help a customer. In a study of retail and food-service workers, researchers found that employees who knew their schedules more than two weeks in advance were 10% more likely to be happy than those who only had a few days’ notice.
On a personal anecdote, I can safely say that some of the reasons I didn’t like being a barista were that my hours per week constantly changed, sometimes to 20/week in the winter, but the schedule wasn’t released until less than a week before. This completely prevented me from finding a second job. I quit that job after less than a year.
Employee advocacy isn’t a new thing but it seems to be missed in coffee businesses. Salespeople who use social media are found to have increased sales, employees who talk about their company are deemed twice as trustworthy than the CEO. This is a good 101 guide if you are interested in setting up an employee advocacy program.
In conclusion, don’t go all in on marketing at the detriment of your employees. 

Social media manager vs. community manager: What’s the difference?
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Instagram added: saving of everything captured with the Stories camera for 7 days. It’s working on: a stop motion camera mode.
Facebook announced its new cryptocurrency, Libra, and updated its comment ranking system. It’s working on: a new Preview option for page posts and removing some info fields in a page (like mission & company overview).
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
Instagram Memes: The Best Brands Embracing Memes on Instagram
Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them
Location-Based Marketing: What Works and What Doesn’t
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
How to build something that lasts 10,000 years
The Future of Marketing Is Bespoke Everything
Why Rice?
An update from my container garden!
An update from my container garden!
Purchased this weekend, the Calathea ornata is also called the pinstripe plant!
Purchased this weekend, the Calathea ornata is also called the pinstripe plant!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen. 
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue