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I despise the word "reset"

Some bullet point updates from me: I've done five of these free brainstorming sessions and they've be
Coffee Marketing
I despise the word "reset"
By Jenn Chen • Issue #99 • View online
Some bullet point updates from me:
  • I’ve done five of these free brainstorming sessions and they’ve been fun on both ends. If you need another person to bounce off of, I’m here!
  • Last week was really rough for me. It’s at 6 weeks now without a human hug and I don’t know what else to say here about it.
  • I was able to borrow clippers from a neighbor and trimmed part of my hair but now I need to learn how to layer so I don’t have a bowl cut.

Featuring my own work & press
Featuring my own work & press
I despise the word "reset"
Second only to the phrase “back to normal.” 
I’ve been hearing “reset” be used more often lately, tied directly to the pandemic and how it’s going to cause all of us to “reset” our lives, priorities, and work. I despise the word right now because it insinuates a return to normalcy when in fact things won’t be normal. This much is clear. That normal from six weeks ago is not going to return, same with all the businesses that have shuttered and lives who have departed. 
And plus, the pandemic has exposed so many issues with our infrastructure, social systems, and medical systems (which many already knew) – why would anyone want to go back to this? Instead, I’m trying to create a new normal for me, one that’s going to evolve with the times since I imagine sheltering will end and I will get to hug someone again. Thinking otherwise is not healthy for me.
All this is to say that if you’ve been feeling unproductive, down, anxious, worried, sane, nuts, unable to create or work – all are valid. I don’t want a reset. I want to take whatever I’ve learned from this and use it. 
As I have mentioned a few issues ago, this newsletter might be evolving as marketing changes. I don’t know where it’s going, I almost didn’t send it today. But I do appreciate all of you who read it, those who respond, and those who have stuck by me through all my rambling thoughts.

Twitter chats: How to Successfully Host & Participate
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Facebook added: ability to mute group members for a longer time, gift card discovery tool, and service impact listings. The network released a guide on what advertisers need to consider for their ads in relation to the pandemic.
Instagram added: live streams viewable on the web, first stage of monetization for IGTV creators, hands-free recording mode, business & creator accounts have story stickers that can direct people to ordering food delivery or gifts cards on their site, and DM access to the web.
Twitter is thinking of changing “Lists” to “Channels”.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Pivot Your Content Plan in a Rush
6 Tips for Marketers to Improve Crisis Communication With Their Customers
How Much You Should Actually Spend on Digital Advertising in 2020
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
Women living alone during coronavirus
Food Is No Longer Your Fallback Job. It Never Should Have Been in the First Place.
10 COVID-19 Emotions You're Not the Only One Having
An update from my container garden!
An update from my container garden!
It's the first new leaf of this monstera since I moved into this place! 😍
It's the first new leaf of this monstera since I moved into this place! 😍
I’m doing free 15-min brainstorming session consults for coffee businesses/organizations affected by COVID-19!
I’m doing free 15-min brainstorming session consults for coffee businesses/organizations affected by COVID-19!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen. 
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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