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How to use email newsletters for marketing

Coffee Marketing
How to use email newsletters for marketing
By Jenn Chen • Issue #131 • View online
If you’ve ever wanted to start an email newsletter for your business, I write about the basics of it in one of my Sprout pieces. It’s rather meta that I have it in this newsletter that’s about marketing. This has been one heck of a week already (yes, I know it’s only Wednesday) so here are just two bullet points:
  • Zoom now has a field for you to add your pronouns to your profile & control when you want them to show up.
  • The one rule I’ve maintained in my decades of journaling is that I will never lie to it. I might lie to myself when I’m thinking but never when I’m writing in my journal. Turns out that writing can also help you heal from trauma (see link in the interesting reads section).

Featuring my own work & press
Featuring my own work & press
How to Effectively Use Email Newsletters for Marketing
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Twitter is testing a way to share Tweets with specific groups of people that you’ve created (“communities”) and for you to create different personas under the same profile.
Instagram added a badge that you can activate on your profile if you’re a Black-owned business account. The company is testing: a sticker that you can add a link to (a workaround for those who aren’t at 10k followers), an “Exclusive Stories” feature like Twitter’s super follow where you can publish exclusive, paid content for followers, and ability to post from the desktop site. The head of Instagram proclaimed that it is no longer just a photo-sharing app.
Facebook announced “Bulletin”, a new publishing & newsletter subscriptions platform, available to a select group of creators.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Test Your Way to Better Instagram Ads (and Conversions)
The Beginner’s Guide to SMS Marketing: Everything You Need to Know
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
Writing Can Help Us Heal from Trauma
Setting boundaries: how to say no with grace
An update from my container garden!
An update from my container garden!
My succulent bowl just keeps on growing.
My succulent bowl just keeps on growing.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.
This newsletter is free to subscribe to & takes several hours to put together each issue. If you’ve enjoyed or benefited from my work and would like to support me: donate to your local bail fund, forward to someone who would enjoy the newsletter, buy me a coffee, or Venmo/Cashapp/PayPal me @thejennchen.
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Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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🔗 @thejennchen | https://jennchen.com

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