Green coffee extract & the value of social media

After 2+ years of not taking on big projects, I’m finally feeling ready to take on new clients. I have two retainer coaching slots open and am open to discussing new projects that are digital marketing or photography-related. You can view my services here (note that I do strategy, not execution).

On an aside, this is issue #150! 🎉

I linked two pieces that were recently published. When I first got assigned the green coffee extract piece, I traveled back in time to when I started hearing about GCE. I now know how it’s made but back then, I kept imagining (and wincing) people throwing green coffee into their grinders. Anyway, enjoy the walk down memory lane or an intro into GCE’s weight-loss claim if you’re newer to coffee.

Twitter made professional accounts available to all users, added the ability to keyword search your DMs (not just users), created a monetization dashboard for creators, and introduced GIF creation within the Twitter app. Just like how you can collab with brands on Instagram, Twitter is testing a similar collab feature. It is also testing Communites, which resembles FB groups

Instagram finally launched an algorithm-free sorting option for the feed. A feature that was previously only available to creators, all users can add product tags to their posts (still rolling out in the US). The network is testing a full-screen feed and a “scheduled” sticker.

In other network news, YouTube revealed plans for supporting podcasts and added new live stream features. LinkedIn added newsletters for company pages.

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