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Green coffee extract & the value of social media

Coffee Marketing
Green coffee extract & the value of social media
By Jenn Chen • Issue #150 • View online
After 2+ years of not taking on big projects, I’m finally feeling ready to take on new clients. I have two retainer coaching slots open and am open to discussing new projects that are digital marketing or photography-related. You can view my services here (note that I do strategy, not execution).
On an aside, this is issue #150! 🎉
I linked two pieces that were recently published. When I first got assigned the green coffee extract piece, I traveled back in time to when I started hearing about GCE. I now know how it’s made but back then, I kept imagining (and wincing) people throwing green coffee into their grinders. Anyway, enjoy the walk down memory lane or an intro into GCE’s weight-loss claim if you’re newer to coffee.

Featuring my own work & press
Featuring my own work & press
The Truth About Green Coffee Extract
How to Measure the Value of Social Media
Quick text updates & links on what’s new on the networks
Quick text updates & links on what’s new on the networks
Twitter made professional accounts available to all users, added the ability to keyword search your DMs (not just users), created a monetization dashboard for creators, and introduced GIF creation within the Twitter app. Just like how you can collab with brands on Instagram, Twitter is testing a similar collab feature. It is also testing Communites, which resembles FB groups
Instagram finally launched an algorithm-free sorting option for the feed. A feature that was previously only available to creators, all users can add product tags to their posts (still rolling out in the US). The network is testing a full-screen feed and a “scheduled” sticker.
In other network news, YouTube revealed plans for supporting podcasts and added new live stream features. LinkedIn added newsletters for company pages.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
5 Ways to Build an Authentic Brand in 2022
9 Instagram Ad Ideas to Improve Conversions
Fast-Forward: 4 Business Problems Solved by B2B Content Marketing
Anything I’ve enjoyed reading recently
Anything I’ve enjoyed reading recently
The unbearable whiteness of coffee
Are advertisers going to infiltrate our dreams?
Elaine Hsieh Chou Essay: What White Men Say in Our Absence
An update from my container garden!
An update from my container garden!
It's springtime (kind of) and my Hoya carnosa 'Compacta' is adding some variegation.
It's springtime (kind of) and my Hoya carnosa 'Compacta' is adding some variegation.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.
This newsletter is free to subscribe to & takes several hours to put together each issue. If you’ve enjoyed or benefited from my work and would like to support me: donate to your local bail fund, forward to someone who would enjoy the newsletter, buy me a coffee, or Venmo/ Cashapp/PayPal me @thejennchen.
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Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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🔗 @thejennchen | https://jennchen.com

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