Go Beyond Double-Tapping the Heart Button

In my non-coffee life, I saw the Avengers trailer this morning and got *really* excited. Not just bec
Coffee Marketing
Go Beyond Double-Tapping the Heart Button
By Jenn Chen • Issue #37 • View online
In my non-coffee life, I saw the Avengers trailer this morning and got *really* excited. Not just because I’ve been watching all the movies and related TV shows, but also because I’ve been playing the LEGO Marvel Super Heroes 2 game on the Nintendo Switch. When people ask what my self-care routine is, I can say it’s smashing virtual LEGO pieces up. 
Hope you enjoy this issue!
– Jenn

Go Beyond Double-Tapping the Heart Button
In January this year, I wrote about making small motions for customer service. The idea is that you don’t need to do much to elevate your service, whether it’s online or in-person. Especially during these stressful holiday months (for those who work retail, I see you!), tensions are high and customers lash out. It’s easy to get mad. I yell into an empty apartment when that happens to me.
To stand out on social, some people think you need to publish stunning photos and witty captions. And sure, that can be memorable. But chances are that you’re in the customer service game, too, and going beyond double-tapping on an Instagram post can show a little more about how you care about them.
Some ideas:
  • Actually comment on photos (and not the Nice! Cool! Love it! variety)
  • Reply to Instagram Stories posts that don’t mention your brand (which means you have to watch some Stories)
  • Join in on some Twitter conversations
  • Personalize an order receipt if you see someone posted about ordering from you on social media
And finally, don’t forget to take care of yourself. I hope you have a stress-free rest of the year.
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Hmm, not too much happened in the last two weeks in terms of updates to the various networks.
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Is Micro-Influencer Marketing Right for Your Business?
How to Target Specialized Audiences With Facebook Ads : Social Media Examiner
For Brands, Does Gender Equality Work Both Ways?
Pizza Is Partisan, and Advertisers Are Still Adjusting
How To Design Your Ideal Workday Based On Your Sleep Habits
A coffee shop celebrated gentrification — and is now profusely penitent
I rescued this snake plant from under-watering. After some fresh soil and slow watering, it's thriving and shooting out new leaves!
I rescued this snake plant from under-watering. After some fresh soil and slow watering, it's thriving and shooting out new leaves!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | http://jennchen.com

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