Who is this for?
- Small business owners who don’t work with a PR agency
- Brands who don’t do a lot of press outreach (you don’t constantly pitch journalists)
- Freelancers or consultants who sometimes get press
- Coffee businesses. Because this is a coffee marketing newsletter, I’ve put in some default selection options that are more related to coffee. You are free to amend to your own usage.
Press table
This is where you will be spending the most time. The first view is of all the articles that you’re featured in and their details. If you fill this out for an article, the Publication and Writer tables will automatically be edited. For each field, I’ve added descriptors to help you figure out what to put in there. Below are some highlights:
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Sentiment: On a scale of 1-5 with 5 being the most positive, how favorable is this article to your brand?
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Mentions: List out all the products and services that your brand offers that get featured in the press. Some example mentions include: roasted coffee, company values, founders, cafe consulting.
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Type: How is your brand featured in it? Are you a source? Is this a solo Q&A?
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Attachments: Attach PDF versions of each article in case you lose track of them or the website disappears. Scan the printed ones.
I have also added positive and negative views. If you want to assign this as a task to someone but don’t want them to edit past articles’ details, use the form view. You can create a public link to the form and they’ll enter info for each article they come across.
Publication table
Depending on how you work, you can either add publications as you get published in them or add all the ones you can think of that you want your brand to be in. As the list gets bigger, you’ll want to start adding details for each one. Are they online or print or both? Do they specialize in an industry?
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