View profile

Digital Audience Research Template + Brand Monitoring

I can't believe February is over. An update on where I'm at in my 2018 goals... I've gotten a little
Coffee Marketing
Digital Audience Research Template + Brand Monitoring
By Jenn Chen • Issue #44 • View online
I can’t believe February is over. An update on where I’m at in my 2018 goals… I’ve gotten a little further in my systems! 
  • Dubsado*: You can see some of this in action on my site & I’m slowing introducing the client portal to my current clients. 
  • Station: A free Mac app that compiles all of your work apps into one place. It’s like a browser with all of your tabs open without slowing down your computer.
  • Airtable*: I hate spreadsheets, data entry, and repetitive work. So I can’t believe I hadn’t tried out this tool until now! They make databases look pretty & have plenty of templates you can choose from.
*Referral links are available- ask me!

Digital Audience Research
Ok, I know I just said that I hate spreadsheets & data entry, but they have a time and place… like in this easy audience audit!
Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.
This is a guide on how to research who your digital audience is. Walking through will take about half an hour, depending on how many networks you’re looking at. While this is written with coffee businesses in mind, you can certainly expand this to apply to other types of businesses.
Goal: the goal of this is to know who your audience is currently. If you had projected a different type of audience, then you can certainly use this information to change up some marketing efforts.

The Complete Field Guide to Brand Monitoring
As Vero Blows Up, Backlash Builds Against Social App’s ‘Shady’ Founder
Content Sharing Decline on Social Networks
7 High-Impact Ways to Elevate Your Local Business Online
Brands Need A Unique Feelings Proposition
How to Get Your Customers to Recommend Your Brand to Others
Has dopamine got us hooked on tech?
When Empathy Leads to Burnout – Redefining Real Love
It's Time to Quit Alternative Milks | a Case for Drinking Black Coffee.
It's about time! It only took half a year, but the Monstera that I propagated finally sprouted a new baby leaf!
It's about time! It only took half a year, but the Monstera that I propagated finally sprouted a new baby leaf!
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen. 
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue