Ok, I know I just said that I hate spreadsheets & data entry, but they have a time and place… like in this easy audience audit!
Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.
This is a guide on how to research who your digital audience is. Walking through will take about half an hour, depending on how many networks you’re looking at. While this is written with coffee businesses in mind, you can certainly expand this to apply to other types of businesses.
Goal: the goal of this is to know who your audience is currently. If you had projected a different type of audience, then you can certainly use this information to change up some marketing efforts.