Hello and happy new year! 🧧 May the Year of the Tiger bring you great health, happiness, and prosperity.

I’m excited to announce that I’ll be a speaker at The Barista League’s free and virtual High Density conference on March 10. I’ll be talking about how to create a cohesive digital communication strategy. If you miss it, it’s okay. The talk will be posted later on their YouTube channel. My talk will be at the marketing 101 level, accompanied by slides and a worksheet you can download.

This issue’s Thoughts section does not have an original essay by me but it does include a link to a piece I wrote for Sprout. The customer journey map is for businesses of all sizes.

Instagram updated its accessibility features for screen readers, added avatar use, expanded the remix feature to all public videos, increased the poll sticker to four responses, and added scheduled Lives to a user’s profile page,

Twitter is testing new column creation in Tweetdeck and a close friend feature called “Flock”.

If you run Instagram or Facebook ads, a new benchmark report on ad spending was just released.

Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.

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