Customer journey map: What it is & how to make your own

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Coffee Marketing
Customer journey map: What it is & how to make your own
By Jenn Chen • Issue #146 • View online
Hello and happy new year! 🧧 May the Year of the Tiger bring you great health, happiness, and prosperity.
I’m excited to announce that I’ll be a speaker at The Barista League’s free and virtual High Density conference on March 10. I’ll be talking about how to create a cohesive digital communication strategy. If you miss it, it’s okay. The talk will be posted later on their YouTube channel. My talk will be at the marketing 101 level, accompanied by slides and a worksheet you can download.
This issue’s Thoughts section does not have an original essay by me but it does include a link to a piece I wrote for Sprout. The customer journey map is for businesses of all sizes.

Featuring my own work & press
Featuring my own work & press
What is a customer journey map and how to make your own [examples included]
Quick text updates & links on what’s new on the networks
Quick text updates & links on what’s new on the networks
Instagram updated its accessibility features for screen readers, added avatar use, expanded the remix feature to all public videos, increased the poll sticker to four responses, and added scheduled Lives to a user’s profile page,
Twitter is testing new column creation in Tweetdeck and a close friend feature called “Flock”.
If you run Instagram or Facebook ads, a new benchmark report on ad spending was just released.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
Think small: Big trends in influencer marketing
The Complete Survival Guide to Google Ads for Small Business
Using Creator Studio Inspiration Hub for Instagram and Facebook Post Ideas
Anything I’ve enjoyed reading recently
Anything I’ve enjoyed reading recently
How the speed of climate change is unbalancing the insect world
Is confidence a cult? These sociologists think so.
How to Overcome ‘Productivity Dysmorphia’
An update from my container garden!
An update from my container garden!
My begonia maculata with a new year decoration shadow.
My begonia maculata with a new year decoration shadow.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.
This newsletter is free to subscribe to & takes several hours to put together each issue. If you’ve enjoyed or benefited from my work and would like to support me: donate to your local bail fund, forward to someone who would enjoy the newsletter, buy me a coffee, or Venmo/ Cashapp/PayPal me @thejennchen.
Did you enjoy this issue?
Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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🔗 @thejennchen | https://jennchen.com

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