Coffee Marketing with Jenn Chen

Welcome to my coffee marketing newsletter. Sometimes personal, always applicable. Scroll down to lear
Coffee Marketing
Coffee Marketing with Jenn Chen
By Jenn Chen • Issue #1 • View online
Welcome to my coffee marketing newsletter. Sometimes personal, always applicable. Scroll down to learn more about what I’ve been up to & links to the most important social media news.

Hello to my first Revue issue. I am testing it out as a newsletter service alternative to TinyLetter. There are some pros & cons of each, but so far Revue’s ease of saving links from multiple places is a winner right now.
In review: SCAA 2016 in Atlanta
  • Here’s the wrap-up of #SCAA2016, complete with a huge amount of photos
  • Emily McIntyre & I lectured on Social Media Marketing for coffee companies! It was my first time lecturing (ever). The lecture was, anecdotally, the most-attended lecture of the entire weekend. Wow! Here are our slides & handouts.
  • What’s next for me? BRAZIL. I’m going on vacation in four days and I am SO EXCITED to be in a different country this time next week.
Portfolio Items
French Truck Coffee
On gender and racial equity in the coffee industry
Twitter
Instagram
Instagram Brand Profiles are Coming – Here’s a First Look
Other Marketing Links
Investigating the Potential for Miscommunication Using Emoji | GroupLens
What'd you think?
Feedback, questions, or fist bumps 👊🏽 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | http://jennchen.com

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