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Coffee antiques + employee advocacy

Coffee Marketing
Coffee antiques + employee advocacy
By Jenn Chen • Issue #141 • View online
Because it’s a holiday week in the US, I’m making this issue a little shorter than usual. In the Thoughts section, I’ve linked to my latest piece on Sprudge about antique collecting and an article on employee advocacy. I haven’t seen employee advocacy be done that often in the coffee industry, so it’s worth checking out. Keep in mind that employee advocacy is much better when you have happy employees. Forcing a staffer to post on social media to promote your brand is not an action I would ever recommend.
  • For the upcoming Giving Tuesday, GoFundBean has a fundraising goal of $5000 to establish a Disaster Relief Fund. Having a fund means we can immediately send out grants when a disaster hits. While we did raise over $100k in financial relief for Hurricane Ida, some grants weren’t able to be sent out until November. If you have the capability, please consider donating to the fundraiser (I have a personal fundraising goal of $625).
  • I hit the 1000-day streak milestone in Duolingo over the weekend! Spanish for five minutes a day has landed me in… probably not even a two-year-old’s speaking level yet. Though apparently, I’ve learned over 800 words, so yay!

Featuring my own work & press
Featuring my own work & press
The Wonderful World Of Coffee Antiques
What Is Employee Advocacy and Does It Really Work?
Quick text updates & links on what’s new on the networks
Quick text updates & links on what’s new on the networks
Twitter added livestream shopping and updated its single tweet analytics.
Instagram added the option to delete individual posts from a carousel. It’s testing longer videos in stories and a “take a break” mental health feature.
Facebook is testing topic exclusion in ads (choose topic groups that brands don’t want to have their ads shown next to).
Want to benchmark your FB & IG ads? View the latest study of 137,228 paid social posts.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
5 Easy Ways to Increase Sales Through Social Media
How to Research Your Competitor's Ads on 4 Social Platforms
How to Write a Product Description That Wows Your Customers (With Examples)
Anything I’ve enjoyed reading recently
Anything I’ve enjoyed reading recently
The last great mystery of the mind: meet the people who have unusual – or non-existent – inner voices
Is the Four-Day Workweek Finally Within Our Grasp?
How Can I Afford to Shop Ethically?
An update from my container garden!
An update from my container garden!
Peperomia “golden gate” and its two new very variegated leaves.
Peperomia “golden gate” and its two new very variegated leaves.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.
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Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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