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Branding strategies for social media

A few things of note in this issue: Holiday planning is in full swing, so I included two pieces about
Coffee Marketing
Branding strategies for social media
By Jenn Chen • Issue #87 • View online
A few things of note in this issue:
  • Holiday planning is in full swing, so I included two pieces about advertising for the holidays here. Retailers should expect a 40% more social messages this year, so please be kind to yourself during this time.
  • Later (an Instagram management software) released their previously paid feature of Linkin.bio for free. This is huge news if you are constantly changing the link in your bio.
  • If you’ve read a few of my issues, you’ll notice that the consult bar at the bottom is gone. In an effort to focus on myself & major life changes, I will not be accepting any new projects or clients for the remainder of this year. If you need a referral, I’m always happy to provide one.
Thanks & hope you’re having a good week!

Featuring my own work & press
Featuring my own work & press
5 Actionable Strategies for Social Media Branding
I was asked to write the above for a mid-career level marketer. Each strategy has actionable takeaways. They’re applicable to large & small companies.
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Twitter announced that it will ban all political advertising. It’s testing emoji reactions in DM messages.
Facebook added search result ads for all advertisers (it was previously for a test group). It’s testing: “suggested time” prompts when you schedule posts. It changed how it calculates impressions, so your analytics might have a drastic difference in the last two weeks.
Instagram added: “series” option for IGTV and a new option to control which 3rd party apps have access to your account. It’s testing: following list categories for better management (thank goodness!) and group stories,
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Improve Your Facebook Ads During a Holiday Season
Boost Holiday Sales with Facebook ads and Google ads
How to Use Informational Marketing to Actually Help Your Audience
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
Baristas in America Are Sharing Their Salaries — And Hoping for Change - Eater
Getty fire: Housekeepers and gardeners go to work despite the flames - Los Angeles Times
An update from my container garden!
An update from my container garden!
Received this cutting from a plant swap but I don't know what it is. It has a beautiful grace to it that I love.
Received this cutting from a plant swap but I don't know what it is. It has a beautiful grace to it that I love.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen. 
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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