Sep 16, 2020

A summer of coffee + other interesting links

By Jenn Chen • Issue #110 • View online

I don’t have an original piece in this issue today because I’ve been so close to burning out. Between 28 consecutive days of poor air quality where I live, the day of orange haze that I photographed, and the long form piece that was published on Sprudge (see Thoughts section), I’m giving myself a break for this issue.

Here are some other updates:

Royal is hosting a webinar with Candice & Vava on historical portrayals of Black women in coffee this Thursday.
We’re heading into Q4, which means it’s time to start planning for the holidays! I shared a helpful article about it in the digital strategy section.
Yesterday was the first time in a long while where I saw a blue sky, sun, and could breathe clean air.

Featuring my own work & press

Reflections On The Coffee Industry’s Summer Like No Other

[BYLINE] A global pandemic, the fight against systemic racism, and multiple public accusations of toxic workplace environments have made 2020 a summer like no other.

sprudge.com • Share

Quick text updates & links on what's new on the networks

Instagram added: automated captions for IGTV uploads, plus a Reels section and additional TikTok feature copies.

Facebook added topic exclusions for advertisers to control which videos their ads can be posted in. Starting February 2021, it will begin rolling out ad limits per page. The network is testing the ability to watch IG stories on Facebook and email marketing tools.

Helpful links on how to improve your digital marketing

How to Write Facebook Ads That Reduce the Barrier to Purchase

Discover how to create Facebook and Instagram ads that move people to action and generate sales.

www.socialmediaexaminer.com • Share

9 Ideas for Your 2020 Holiday Marketing Strategy

Now’s the time to start thinking about your 2020 holiday marketing. Here are 9 ideas to help you get started this season.

localiq.com • Share

Do Sponsored Instagram Contests Really Work? A Case Study

Find key insights from a case study to help you understand the pros and cons of sponsored Instagram giveaways.

www.socialmediaexaminer.com • Share

Anything I've enjoyed reading recently

How Restaurants Drive and Benefit From Gentrification

Restaurants in search of cheaper rents have often become complicit in advancing gentrification of predominantly BIPOC neighborhoods. But to be on the right side of the social justice issue, restaurants must work against gentrification.

www.eater.com • Share

The Critical Role Ethics Plays in Modern Marketing

Let’s explore the critical role ethics plays in modern marketing — and leadership as a whole.

blog.hubspot.com • Share

Open Letters And A Secret Twitter Account Point To Conflict On The SCA Board

Angwenyi alleges instances of “betrayal, bullying, dishonesty, and a lack of transparency” by fellow board members.

sprudge.com • Share

An update from my container garden!

My succulent planter has been thriving. Might need to repot soon!

At this time, I'm open to: one-time coaching session clients or future project work (2+ months).

What'd you think?

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By Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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