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A summer of coffee + other interesting links

I don't have an original piece in this issue today because I've been so close to burning out. Between
Coffee Marketing
A summer of coffee + other interesting links
By Jenn Chen • Issue #110 • View online
I don’t have an original piece in this issue today because I’ve been so close to burning out. Between 28 consecutive days of poor air quality where I live, the day of orange haze that I photographed, and the long form piece that was published on Sprudge (see Thoughts section), I’m giving myself a break for this issue.
Here are some other updates:
  • Royal is hosting a webinar with Candice & Vava on historical portrayals of Black women in coffee this Thursday.
  • We’re heading into Q4, which means it’s time to start planning for the holidays! I shared a helpful article about it in the digital strategy section.
  • Yesterday was the first time in a long while where I saw a blue sky, sun, and could breathe clean air.

Featuring my own work & press
Featuring my own work & press
Reflections On The Coffee Industry’s Summer Like No Other 
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Instagram added: automated captions for IGTV uploads, plus a Reels section and additional TikTok feature copies.
Facebook added topic exclusions for advertisers to control which videos their ads can be posted in. Starting February 2021, it will begin rolling out ad limits per page. The network is testing the ability to watch IG stories on Facebook and email marketing tools.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How to Write Facebook Ads That Reduce the Barrier to Purchase
9 Ideas for Your 2020 Holiday Marketing Strategy
Do Sponsored Instagram Contests Really Work? A Case Study
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
How Restaurants Drive and Benefit From Gentrification
The Critical Role Ethics Plays in Modern Marketing
Open Letters And A Secret Twitter Account Point To Conflict On The SCA Board
An update from my container garden!
An update from my container garden!
My succulent planter has been thriving. Might need to repot soon!
My succulent planter has been thriving. Might need to repot soon!
At this time, I'm open to: one-time coaching session clients or future project work (2+ months).
At this time, I'm open to: one-time coaching session clients or future project work (2+ months).
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen.
This newsletter is free to subscribe to & takes several hours to put together each issue. If you’ve enjoyed or benefited from my work and would like to support me: donate to your local bail fund, forward to someone who would enjoy the newsletter, buy me a coffee, or Venmo/Cashapp/PayPal me @thejennchen.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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