View profile

7 marketing lessons in 7 years of freelancing

This past Sunday, I celebrated 7 years of freelancing. It's a milestone and the freelance-versary is
Coffee Marketing
7 marketing lessons in 7 years of freelancing
By Jenn Chen • Issue #76 • View online
This past Sunday, I celebrated 7 years of freelancing. It’s a milestone and the freelance-versary is one I’ve always paused to recognize. Thank you to all of you who’ve supported my journey in some way – referrals, clients, newsletter readers – this couldn’t have been accomplished without you.
Next week, I’m headed to Berlin for World of Coffee and then Amsterdam for a short vacation. I have not been to either city before so I’m very excited!
– Jenn

Featuring my own work & press
Featuring my own work & press
Seven years is a long time to do any one thing. Yet here I am, seven years later, still self-employed and still focused on specialty coffee. My services have naturally evolved through the years and it’s been an interesting journey through it all.
Year 7 felt more like a maintenance, plateau year instead of a growth one. It’s why I committed to more professional skill development this year. Year 8 feels like a year where I can take more risks and try out some new revenue streams that I’ve been eyeing.
In this celebratory vein, I’d like to talk about seven things I’ve learned about marketing while working in marketing. A lot of these things can’t be implemented until you have some basic level of a developed business. For example, you probably can’t say no or invest in software until you have a consistent income stream.
1. Cut out time-consuming, manual processes
2. It’s okay to say no
3. You don’t have to be everything
4. Be willing to take calculated risks
5. Outsource what you don’t want to do
6. Value your time
7. Invest in hobbies
I go into depth about each of the above in my blog post. These are just a few lessons I’ve learned along the way in my freelancing career. I hope year eight brings in even more things that I can learn from!
Quick text updates & links on what's new on the networks
Quick text updates & links on what's new on the networks
Facebook added: a one-strike policy for abusing their live streaming service, “Ticketing on Facebook” in partnership with Eventbrite, and adjusted its algorithm to prioritize more close friends and worthwhile content. It’s thinking about: a global cryptocurrency program to make it easier to transact across borders and a new Stories composer layout.
Helpful links on how to improve your digital marketing
Helpful links on how to improve your digital marketing
How To Leverage The Rise of "Near Me" Searches
Instagram Creator Accounts: What Marketers Need to Know
Do You Think Stereotypes and Personas Are Synonymous?
Anything I've enjoyed reading recently
Anything I've enjoyed reading recently
From potatoes to coffee, plant breeders are changing crops to adapt to an uncertain climate future
You Can Now Be Diagnosed With Burnout
When Tea Reaches Its Boiling Point In Fiction, So Too May The Story
An update from my container garden!
An update from my container garden!
My variegated rubber plant with its fresh pink leaf that looks like a watercolor painting.
My variegated rubber plant with its fresh pink leaf that looks like a watercolor painting.
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Also happy with the 👍 at the end. Or find me on the social networks @thejennchen. 
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue