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5 Social Media Things You Can Outsource

This is a milestone issue! I've not only reached 50 issues on this newsletter and not missed a single
Coffee Marketing
5 Social Media Things You Can Outsource
By Jenn Chen • Issue #50 • View online
This is a milestone issue! I’ve not only reached 50 issues on this newsletter and not missed a single send… but I ALSO celebrated six years of freelancing this past Saturday. I guess I’ll be eating ice cream today to celebrate! Thanks to everyone who has been part of my journey. For those who aren’t aware, I’m a big believer in celebrating wins, big or small. When you’re a business owner, you get divided into lots of different hats and stopping to celebrate is not always an option. Now, I mark down my freelance-versary and acknowledge the additional year with a day off. Treat yourself.
I hope you enjoy this issue! 
– Jenn

Click through for the full blog post
Click through for the full blog post
This is Part 2 of my outsourcing series. To read Part 1, visit the article here.
As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.
Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.
  1. Content creation
  2. Strategy creation & direction
  3. Execution & daily management
  4. Analytics
  5. Marketing campaigns
For each of the above points, I go in-depth on what it could look like and how to identify if you need it covered by someone else. 
Something to keep in mind when you’re considering what to outsource is that you will still need to be involved at some point. There isn’t some magical handoff that happens where social media is whisked out of your brain. You’ll need to be kept in touch to provide content, create a schedule, or even to give feedback. Client engagement is an important aspect of any marketing professional’s success. It’s a red flag if you aren’t talking to them.
In the next part, I’ll address how to find your ideal person. What should you be looking out for?
This was a pretty long article, so I decided to do a recap instead of pasting it all in here! 
Facebook is testing an influencer marketing search engine to help connect advertisers to content creators. It’ll also tell you when you’ve caught up to all the content posted in the last 48 hours.
Instagram introduced a “mute” option so you can stop seeing certain accounts’ posts without unfollowing them.
Twitter is experimenting with how conversations happen by identifying/excluding troll behavior.
The Decline of Organic Facebook Reach & How to Adjust to the Algorithm
Capture beautiful dishes with these 7 minimalist food photography lessons
20 Brilliant Instagram Story Templates for Brands & Bloggers
Is Your Emotional Intelligence Authentic, or Self-Serving?
The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up
As Starbucks Hosts Racial Bias Training, Black Coffee Shop Owners Look Forward
This plant, featured several issues ago, is making me go 🤔 hmm. I originally thought it was a succulent. But I had to thoroughly soak it to get it to have plush leaves. Does anyone know what this plant is called?
This plant, featured several issues ago, is making me go 🤔 hmm. I originally thought it was a succulent. But I had to thoroughly soak it to get it to have plush leaves. Does anyone know what this plant is called?
What'd you think?
Feedback, questions, or fist bumps 👊 – send them my way by hitting the reply button. Or find me on the social networks @thejennchen. 
If you'd like to work together on writing, photography, or marketing consulting, click through above.
If you'd like to work together on writing, photography, or marketing consulting, click through above.
Did you enjoy this issue?
Jenn Chen

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 2x a month on Wednesdays. @thejennchen | https://jennchen.com

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