As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.
Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.
- Content creation
- Strategy creation & direction
- Execution & daily management
- Marketing campaigns
For each of the above points, I go in-depth on what it could look like and how to identify if you need it covered by someone else.
Something to keep in mind when you’re considering what to outsource is that you will still need to be involved at some point. There isn’t some magical handoff that happens where social media is whisked out of your brain. You’ll need to be kept in touch to provide content, create a schedule, or even to give feedback. Client engagement is an important aspect of any marketing professional’s success. It’s a red flag if you aren’t talking to them.
In the next part, I’ll address how to find your ideal person. What should you be looking out for?
This was a pretty long article, so I decided to do a recap instead of pasting it all in here!