Remember the previous issue when I talked about researching your current digital audience
? This is the follow-up post where I identify three common scenarios that might have happened and how you can resolve them. There is no one-size-fits-all solution, but the to-dos are a nice place to start.
Scenario 1: Current Audience Does Not Match Target Audience
To do: Take a little cash, let’s say $20, and spend it on one ad. Set the goal to be either increase your followers or to increase your engagement. Set your audience to match your target audience’s demographics. Over time, you’ll see if your ad is resonating with this target.
Scenario 2: One Network’s Current Audience Does Not Match Target Audience
To do: Adjust your target audiences.
Scenario 3: Your Audiences Match, But Nothing is Engaging Them
To do: Take a hard look at your content, your voice, and your posting strategy. If you’re inconsistently posting and always talking about yourself, then it’s your content that you need to work on.
Read the full post through the link below.