Coffee Marketing

By Jenn Chen

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues. 📬 2x a month on Wednesdays 🔗 @thejennchen | https://jennchen.com

💭 Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

📬 2x a month on Wednesdays

🔗 @thejennchen | https://jennchen.com

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150

issues

#145・

Why you should still have a website

Plus, the architectural history of giant coffee pots

 
#144・

2022 Word: Intuition

My word for the year 2022 is “intuition.”I didn’t choose a word last year because *waving hands around* 2021. But this year, for whatever reason, this word came to me as one to focus on. I had read somewhere about someone’s goal in 2021 as doing things that g…

 
#143・

2021 Recap

Oh look, it’s the end of another year. A year that really feels like it’s only been three months long. I used to set a word of intention for the year with goals plus a year-end reflection on them. Obviously, 2020 didn’t count as a year. So, here we are for a …

 
#142・

Gifts for the social media manager in your life

A non-exhaustive list of gift ideas

 
#141・

Coffee antiques + employee advocacy

I dived deep into the world of antique coffee collectibles.

 
#140・

The BEST hyperbole & superlatives in marketing (jk, it's an article)

I'm not a fan of exaggerations.

 
#139・

Influencer disclosure basics

Applies to both the influencer and the brand.

 
#138・

Do what you love but it’ll still feel like work

Once $ gets associated with your passion, parts of it will feel like work.

 
#137・

The nearly immeasurable brand metric of word-of-mouth marketing

You can't measure everything.

 
#136・

Redefining productivity

I used to be one who wanted to “hack” my way through productivity. If I woke up earlier, I’d have more time to get things done. If I did tasks in 20-min chunks, I’d find that creative flow. If I planned my day out in the morning and then recapped my day at EO…

 
#135・

Free template: Press mentions tracker

Put all of your press mentions in one place.

 
#134・

The era of maximalism

Thankful to see maximalism getting embraced everywhere.

 
#133・

Nostalgia in marketing

How it affects the consumer + my article on vintage camper vans

 
#132・

Why I’m a marketing specialist & not a generalist

I've tried being a generalist & it's not for me

 
#131・

How to use email newsletters for marketing

The basics of setting up an email newsletter for your business.

 
#130・

How to prepare for a press interview

Learn what to do before, during, and after a press interview

 
#129・

To pay or not to pay

If you’ve been in the business of providing services long enough, you’ve likely grappled with this question.

 
#128・

What I’ve learned in 9 years of freelancing

I'm celebrating 9 years today

 
#127・

F**k email etiquette

Your emails don’t have to be long to be nice.

 
#126・

Mental health tip: Keep a kudos document

Today, I want to share a tip that I read about and have kept for several years now. It’s easy, it’s passive, and has great mental health benefits when you need them. Think of it as a power booster in your mental health self-care toolkit.A kudos document is an…